“Tu casa, nuestra causa” is a campaign for Spain’s Ministerio de Vivienda supporting the relaunch of the Casa47 platform. It frames access to housing as a shared concern that requires a coordinated institutional response.

The campaign name connects the personal meaning of home with a collective commitment to change. It places responsibility beyond the individual, highlighting the role of government and regional authorities in addressing access to housing.

The visual identity combines clear, rounded sans-serif typography with imagery drawn from everyday domestic life. Familiar activities, often taken for granted, become a way to show what is at stake when access to a home is difficult. This approach gives the institutional message a more immediate and human perspective.