Suma Impact Foundation

An identity for a more inclusive green transition

Project image for Suma Impact Foundation
Project image for Suma Impact Foundation

Info

Suma Impact Foundation is a not-for-profit organisation established by Suma Capital to support a just and inclusive green transition in vulnerable Mediterranean regions. Its work places people at the centre of the response to the climate crisis, with a focus on those at risk of being left behind.

The visual identity builds on Suma Capital’s existing brand while giving the foundation a voice suited to its social mission. The approach preserves a recognisable family connection and creates room to engage audiences beyond the firm’s established reach.

The symbol reinterprets the two green squares of the Suma Capital logo. Balanced on their corners, their angles and interaction introduce a sense of movement, providing a visual expression of connection and change.

The core colours and typography remain consistent with the parent brand, complemented by a vibrant yellow accent. Used selectively, this additional colour highlights key information and introduces a sense of optimism without losing the clarity and coherence of the wider identity.

Project image for Suma Impact Foundation
Project image for Suma Impact Foundation

Services

Brand Strategy, Visual Identity, Brand Guidelines, Web Design

Client

Suma Capital

Location

Madrid, Spain

Year

2025

Project image for Suma Impact Foundation
Project image for Suma Impact Foundation
Project image for Suma Impact Foundation